The 100 Best Free SEO Tools & Resources for Every Challenge

October 7, 2018
by Steve Dill

 

Below you’ll find a list of 100 best completely free tools, tools with both free and paid options, and free trials.

AWSCC Free Tools: 1 – 25

Go to AWSCC Free Tools 26 – 50 – AWSCC Free Tools 51 – 75  – AWSCC Free Tools 76 – 100

*All links below will open in a new window

 

  1. Anchor Text Over Optimization Tool

http://www.removeem.com/ratios.php

Link Research, Technical SEO

Worried about Google’s Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.

 

  1. Bing Webmaster Tools

http://www.bing.com/toolbox/webmaster

Tools Suite, Diagnostic

Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.

 

  1. Bitly

https://bitly.com/

Social, Analytics

Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.

 

  1. Boomerang

http://www.boomeranggmail.com/

Email, Productivity

Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.

 

  1. Buffer

https://bufferapp.com/

Social

Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.

 

  1. BuiltWith

http://builtwith.com/

Competitive Intelligence

Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.

 

  1. Buzzstream Tools Suite

http://tools.buzzstream.com/link-building

Link Building, Tools Suite, Email

Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.

 

  1. Amara

http://amara.org/en/

Video

Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.

 

  1. CircleCount

http://www.circlecount.com/

Social, Analytics

Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you’ve gained over time.

 

  1. Content Strategy Generator Tool

http://seogadget.com/content-strategy-generator-tool-v2-update/

Content

This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.

 

  1. Convert Word Documents to Clean HTML

http://word2cleanhtml.com/

Content, Productivity

Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.

 

  1. Copyscape

http://www.copyscape.com/

Content

Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.

 

  1. Domain Hunter Plus

http://domainhunterplus.com/

Link Building

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.

 

  1. Easel.ly

http://www.easel.ly/

Infographics

Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.

 

  1. Email Format

http://email-format.com/

Email, Productivity

Email Format helps you find the proper structure for thousands of companies and organizations across the web.

 

  1. FindPeopleonPlus

http://www.findpeopleonplus.com/

Social

The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.

 

  1. Robots.txt Testing Tool

https://technicalseo.com/seo-tools/robots-txt/

Robots.txt, Technical SEO

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

 

  1. Check Listing

https://moz.com/local/search

Local, Moz

This awesome local SEO tool checks your NAP (name-address-phone number) accuracy across local listings on the search engines.

 

  1. Google Keyword Planner

http://adwords.google.com/keywordplanner

Keyword Research

The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.

 

  1. Google Analytics

http://www.google.com/analytics/

Analytics

The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.

 

  1. Google Analytics API

https://support.google.com/analytics/answer/1008004?hl=en&ref_topic=1008008

API, Analytics

The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.

 

  1. Google Map Maker

http://www.google.com/mapmaker

Local

Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.

 

  1. Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights

Speed

Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.

 

  1. Google Public Data

http://www.google.com/publicdata/directory

Content

Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.

 

  1. Google SERP Snippet Optimization Tool

http://www.seomofo.com/snippet-optimizer.html

Technical SEO, CRO

That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.