The 100 Best Free SEO Tools & Resources for Every Challenge
Below you’ll find a list of 100 best completely free tools, tools with both free and paid options, and free trials.
AWSCC Free Tools: 1 – 25
Go to AWSCC Free Tools 26 – 50 – AWSCC Free Tools 51 – 75 – AWSCC Free Tools 76 – 100
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- Anchor Text Over Optimization Tool
http://www.removeem.com/ratios.php
Link Research, Technical SEO
Worried about Google’s Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.
- Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster
Tools Suite, Diagnostic
Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.
- Bitly
Social, Analytics
Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
- Boomerang
http://www.boomeranggmail.com/
Email, Productivity
Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.
- Buffer
Social
Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.
- BuiltWith
Competitive Intelligence
Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.
- Buzzstream Tools Suite
http://tools.buzzstream.com/link-building
Link Building, Tools Suite, Email
Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.
- Amara
Video
Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.
- CircleCount
Social, Analytics
Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you’ve gained over time.
- Content Strategy Generator Tool
http://seogadget.com/content-strategy-generator-tool-v2-update/
Content
This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.
- Convert Word Documents to Clean HTML
Content, Productivity
Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.
- Copyscape
Content
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
- Domain Hunter Plus
Link Building
This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.
- Easel.ly
Infographics
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
- Email Format
Email, Productivity
Email Format helps you find the proper structure for thousands of companies and organizations across the web.
- FindPeopleonPlus
http://www.findpeopleonplus.com/
Social
The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.
- Robots.txt Testing Tool
https://technicalseo.com/seo-tools/robots-txt/
Robots.txt, Technical SEO
Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.
- Check Listing
Local, Moz
This awesome local SEO tool checks your NAP (name-address-phone number) accuracy across local listings on the search engines.
- Google Keyword Planner
http://adwords.google.com/keywordplanner
Keyword Research
The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.
- Google Analytics
http://www.google.com/analytics/
Analytics
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
- Google Analytics API
https://support.google.com/analytics/answer/1008004?hl=en&ref_topic=1008008
API, Analytics
The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
- Google Map Maker
http://www.google.com/mapmaker
Local
Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
- Google PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights
Speed
Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.
- Google Public Data
http://www.google.com/publicdata/directory
Content
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
- Google SERP Snippet Optimization Tool
http://www.seomofo.com/snippet-optimizer.html
Technical SEO, CRO
That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.